What we do not use

Our industry is full of nasty substances that we do our best to eliminate from our processes. Some evidence suggests certain ingredients can give the user headaches, migraines, and other ingredients have carcinogenic properties. The raw ingredients listed below are on our 'please avoid list' and have been largely eliminated through our innovations. We continuously try to improve our recipes and their affect on you, so we'll keep adding to this list and amend as we do.


Animal fats

Commonly called lard, tallow, suet, animal fats make up a common ingredient in many cosmetics. Some producers hide the animal fats by listing the acids underlying the fats preventing consumers from determining if they are animal or plant-based fats. e.g. palmitic, stearic, myristic, oleic, palmitoleic, and linoleic acids. We try to use the simplest names in our ingredients list, but if you see these in any of our products, rest assured they are not animal-based. 


Animal testing

We believe in our product from the start, and that means putting a lump of it on our CEO's head, and seeing what happens. We do not use unnecessary chemicals, so our products tend to be safe from the very start. Just in case you were wondering, the CEO still has all his hair. Receding hairline, but that's not from us. 


AlcoholS (Non-Fatty)

Some fatty alcohols in cosmetic products are fine for general usage such as lauryl, cetearyl and cetyl alcohols. Others such as isopropyl, benzyl, and denatured alcohols aren't so good in sizable dosages, and can make your hair break or cause symptoms such as headaches. We don't tend to use any alcohols, but where we do, we stick to the fatty alcohols that add benefit to you. We'll save the alcohol consumption for G&Ts on a Friday night. Maybe Saturdays too. 



Dioxane is a carcinogen linked to organ toxicity, and can be found in a large proportion of cosmetic products available for usage. Typical ingredients that include dioxane are PEG compounds, sodium laureth sulfate, and ingredients that have 'xynol', 'ceteareth' and 'oleth'

Palm oil

Palm oil is a product safe for human consumption and general usage, and is reasonably cheap compared to some oils. However, at an ethical level, palm oil producers commonly manufacture this oil through deforestation. This can result in displaced orangutans and often  the death of orangutans. There are no shortage of ways you can say palm oil without saying palm oil, like palitoleic acid, oleic acid, or lecithin. Some palm oil suppliers guarantee sustainable oil without any substantive impacts to wildlife, but we choose to avoid it until the industry can clean up its act.



Parabens are used in cosmetics as a form of preservative, to prevent mould and bacteria growing. The FDA considers parabens as safe for usage, however, the American Cancer Society identify links between parabens and breast cancer, or similar. Whilst most of the people using our products are male, we don't price anyone out and keep them out of our products too.



Petrochemicals include most products that are made as a byproduct or product of petroleum, like petroleum jelly/petrolatum. The usage of petrochemicals in cosmetics have been linked to a variety of conditions in rodents such as anemia, kidney degeneration, and nerve damage in the brain/spine. We exclude these entirely from our products, more so to prevent irritated skin, pore clogging, sensitising, and drying skin. Typical petrochemical in cosmetics include: petroleum jelly or petrolatum, mineral oil, paraffin wax, propylene, ethylene, butadiene, benzene, and xylene.  



Sulfate-free seems to be the latest trend in conscious-shoppers for cosmetics. Products containing sulfates can be too aggressive in cleansing by stripping protective oils from your hair and scalp. We like your hair, so we avoid sulfates, and products close to sulfate, including: Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfoacetate, Sodium Lauroyl Isoethionate, Sodium Lauroyl Taurate, Sodium Cocoyl Isoethionate, Sodium Lauroyl Methyl Isoethionate, Sodium Lauroyl Sarcosinate, and Disodium Laureth Sulfosuccinate.


unnatural preservatives

Adding preservatives is a necessary component of our products, we simply cannot produce the necessary volumes with shelf lives of between two weeks and a couple of months. However, we can choose what kind of preservatives we use. Instead of parabens, phenoxyethanolmethylchloroisothiazolinone, butylated hydroxytoluene, and butylated hydroxyanisole, we choose to use natural alternatives such as essential oils and grapefruit seed extract.