To start, press clay.

Whilst first discovered in 1898 in Wyoming, bentonite clay has been used for centuries by indigenous populations in Australia, the high Andes, and Central Africa to combat stomach-based viruses and infections. We're pretty excited to use the ancient wisdom of indigenous populations in our hair products. 

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Australian Mines

We start with a volcano and volcanic ash. After the volcanic ash has aged (like a good whisky) with water nearby, bentonite clay is formed. Australia ranks in the top twenty producers of bentonite clay, and is based on sandstone and conglomerate deposits. This is compared to the nation's competitors that produce bentonite from marine shale, calcareous sands, coal andesite, and obsidian. 

Refining and processing

The process for preparing bentonite varies from miner to miner, but here's a typical process used. The mined bentonite is taken to a processing facility, stockpiled and dried to around 17 percent moisture. Then it is crushed to clay pieces less than 2.5 cm, dried to a moisture level of seven percent, and sent through a grinder before packaging it up and sending it to us. 


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Bentonite Clay

Whilst there are many different clay that can be used in hair gel, wax, and pomade, we prefer bentonite clay. It's used in bentonite clay masks, body and skin detoxing, hair detoxing, acne, and a wide variety of other cosmetic uses. 

We use bentonite for its highly absorbent and mineral rich base that helps extract dirt, grease, and impurities away from your hair (and probably your scalp too). It expands when added to liquids and offers a natural detoxification process for your hair. Even if you do not usually use the Bicerin Matte Clay, it can help to use it on occasion to reset your hair before going back to your favourite.